The word LOVE got to be the way it is because I have a kind of a passion about symmetry and the dividing of things into equal parts. The word LOVE is that way because those four letters best fit a square if the square is squared by that particular arrangement. And it was really that sort of a necessity for a very compact form that I came upon that arrangement . . . With the red, blue and green paintings the interaction in the eye is of such a nature that with the slightest change of light the fields automatically interchange, the positive becomes negative and vice versa, with almost a violent effect in the eye.
— Robert Indiana
Ruth Bowman and Carl Weinhardt, Jr., Views on Art: Interview with Robert Indiana, WNYC, New York, December 2, 1971, WNYC Views on Art radio program interviews, 1967–1973, Archives of American Art, Smithsonian Institution.